Since its launch, Viewtrak Technologies' Internet-based Beeftrak program has received unexpected interest from veterinarians seeking ways to increase the revenue from their beef cattle practice. Beeftrak not only facilitates the transition from an on-call veterinary practice to a consulting practice; it offers opportunities for both farmers and vets to increase profits.

Viewtrak's Beeftrak system is the ideal tool for producers and feeders to shift from commodity to value production. It is an easy-to-use Internet-based system that tracks individual performance from birth to finished carcass. Beeftrak addresses the everyday challenges that face rural veterinarians with a beef cattle practice: how to collect and manage data; establish systematic protocols for feeding, production and health management; increase your client's return on investment; and boost your own business profitability without increasing overheads and drive-time.

Beeftrak is an excellent foundation for both producers and feeders who wish to participate in branded beef and value-based programs - aided by skilled veterinary support. Purebred and cow-calf operations are using Beeftrak to:

• Document their production of high-quality, high-value cattle, for which the market will pay a premium.
• Use genetic information to predict excellence and build a consumer-driven brand.
• Demonstrate how their stock performs all the way up the supply chain.

Feedlot operators are using Beeftrak to:

• Source superior calves with known management, healthcare and pedigree parameters.
• Track animals through your system to find out how they performed.
• Refine buying criteria, feed programs and management systems.

Beektrak offers veterinarians a unique value proposition. Founded by a fellow veterinarian who faced the same challenges as yours, Beeftrak can help you address change, make a positive contribution to your clients' operations and enjoy better business performance as a result.

Find out more about Beeftrak by clicking the topics at right.