Food can be a passion. It shouldn’t be a threat. Today’s health-conscious consumer thrives on the delights of food mythology but may suffer pangs of guilt and uncertainty over making a particular choice. Whether you are a restaurateur, a specialty butcher or a meat department manager in a chain, it’s your challenge to anticipate and satisfy the appetites of today’s beef consumer.

What are your best sources? How much certainty do you have about previous handling, feeding and ethical treatment of the beef you buy? If it is important for you to know these things, or if you want to launch a branded or breed-specific line, you need total certainty of supply. Viewtrak's Beeftrak system offers just that - a reliable and consistent supply of uniform, source-verified beef.

Beeftrak gives you access to a network of producers, feeders and processors who are prepared to put their management practices and reputations on the line. Every animal they raise or process is tracked electronically with a unique number and a detailed history. Nothing is hidden. Each animal can be tracked right to the farm of origin.

The advantages to you as a retailer, wholesaler or restaurateur are significant. Beeftrak makes it possible to:

• Demand and receive beef that meets specific requirements such as breed, age, feeding or handling practices
• Develop branded beef lines to market effectively and economically to consumer verticals
• Establish a reputation for consumer-responsive market choices
• Ensure that the red meat counter remains differentiated and an anchor within the retail grocery
• Demonstrate due diligence in the event of a food safety emergency

As part of the Beeftrak network, you will have control and choice, as well as the opportunity to build alliances within a value-based marketing system that offers the power of a “virtual” vertical integrated supply chain – previously only available to very large organizations.

Find out more about Beeftrak by clicking the topics at right.