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Value-Added Relationship


Viewtrak cattle-tracking system leverages everything you're doing right

North American purebred and cow-calf businesses range from family operations to multinational companies. Whatever the size, producers are gravitating to value-based marketing as the best option for profitable operation. You search out the best bulls. Buy and raise the best cows. Breed the best to the best. But are the results repeatable? Yes, using BeefTrak.

If you are interested in qualifying for a branded beef or certification programs, or concerned whether you can provide clear evidence of compliance with hazard avoidance protocols (HACCP). Beeftrak is the answer.

Viewtrak’s Beeftrak system is the ideal tool for a value-based production program. It creates a breeding and management blueprint for producing quality beef. The easy-to-use Beeftrak system is Internet-based and cost-effective. Use it to document complete herd data, animal by animal, and itemize management and pedigree parameters to track individual performance from birth to finished carcass characteristics.

Each time you log a calf onto the Beeftrak system, you add to a body of knowledge that helps you make better decisions about seedstock, crossbreeding, feeding and herd management. Each animal tracked by Beeftrak through the supply chain helps build your reputation as a value-added producer.

And because Beeftrak is an integrated system, it puts you in contact with the whole supply chain – from producers to feeders, processors and retailers. Compare your performance with your competitors’. Research the best-performing lines and hybrids. Market your products all the way up the supply chain. It is all possible with Beeftrak – and for much less than you might think.

Find out more about Beeftrak by clicking the topics at right.

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Why You Need Beeftrak
Quantify Genetic Superiority
Build a Better Brand
Manage and Market for Higher Profits
Source Verification Counters Risk
How It Works

How It Works
Reporting
Increases Efficiency
Technology
Track Trends

The Naked Corporation - Don Tapscott : How the Age of Transparency Will Revolutionize Business
The Transparent Burger - Follow that cow! Tracking Beef from birth to plate is the only way to guarantee its safety - WiReD Magazine
European Union Report on Residues in Canadian Meat and Live Animals (2000)
Honourable A. Anne McLellan Minister of Health
Speckled Park Association
Beeftrak Mobile Video Demo
US COUNTRY OF ORIGIN LABELING WILL HURT
Analysis of Cow-Calf Enterprises
SUPPLY CHAINS FOR BEEF PRODUCTION AND MARKETING