If you are in the processing business you know that the beef industry is caught in a paradox: fluctuating consumption and downward price pressure versus higher expectations and greater risks. The result is a profit margin squeeze that has consolidated the industry significantly in the last decade. Driven by the need to mitigate food safety risks and counter consumer ethical and ecological concerns, large grocery chains and fast-food organizations are increasingly taking control, building vertically integrated empires that include processing capacity.

These integrated supply chains depend on a reliable supply of traceable, source-verified beef. So do you.

If processors are to retain their market share and meet consumer demand for beef that is verifiably safe, tender, humanely raised and, perhaps hormone-free or organic, they need to take better control of the supply chain themselves. The answer is to integrate Viewtrak's Beeftrak into your quality and supply systems.

Whether you are interested in establishing or expanding branded beef or certification programs, or concerned whether you can provide clear evidence of compliance with hazard avoidance protocols (HACCP), Beeftrak is the tool you need. This easy-to-use Internet resource documents complete animal history including origin, pedigree, veterinary care and performance from birth to finished carcass.

Working within the Beeftrak network not only qualifies your product for premium sales but also helps you participate in the whole supply chain - from breeders to cow-calf operators to feeders and retailers. By documenting individual carcass performance on the Beeftrak system, you add to a body of knowledge that helps the industry better satisfy consumer requirements.

Find out more about Beeftrak by clicking the topics at right.