As someone in the feeding or finishing business, you have watched the industry change drastically since 1990. Cattle operations are bigger and fewer. Operators hoping to take advantage of export markets are finding that technical barriers like food safety requirements are replacing tariff barriers.

Even at home, feeders are selling into a consumer-driven marketplace where retailers, branded beef programs and fast food companies demand consistent high quality and adherence to best management practices. Qualifying to sell in such a market requires process-verified and source-verified integrated systems - something only possible with a tracking system like Beeftrak.

Viewtrak's Beeftrak system is the ideal tool for feeders ready to shift from commodity to value production. It is an easy-to-use Internet-based system that tracks individual performance from birth to finished carcass.

• Use it to source superior calves with known management, healthcare and pedigree parameters.
• Track them through your system and all the way to the hook to find out how they performed.
• Use information from the entire supply chain to refine your buying criteria, feed programs and management systems.
• Support financing requests with objective data that helps you predict future profits.

Because Beeftrak is an integrated system, it puts you in contact with the whole supply chain - from producers to feeders, processors and retailers. Research the best-performing lines and hybrids. Market your products all the way up the supply chain. It is all possible with Beeftrak - and for much less than you might think.

Find out more about Beeftrak by clicking the topics at right.