Beeftrak is the leading technology for tracking cattle through
the food chain from gate to plate.
The beef industry is changing at an accelerating rate. Viewtrak
helps every sector in the supply chain to manage and profit from these
changes.
 Food
safety: People are concerned about the quality of the food
they eat. Beef dramatically lost market-share throughout the 1990s.
Food scares over BSE (bovine spongiform encephalopathy) and E. coli
have eaten into consumer confidence. Not just individual consumers
but large grocery and fast-food retailers are demanding verification
of food source and quality.
Consolidation: In the United States,
5% of all farmers control 75% of all farm sales, 30 processors control
55% of the food manufacturing market, 30 companies control 75% of
the wholesale food market and 5 companies control 50% of the retail
food market.
Branding beef: Differentiated branded
beef products bucked the trend, winning market share through the 1990s.
Alliances: Cooperation in the beef supply
chain has created alliances to leverage superior management practices
and genetic information, improving product uniformity and tenderness.
New markets: Canadian beef exporters
are leading the way with a mandatory tagging program (Canadian Cattle
Identification program) to take advantage of global markets, particularly
those with a high sensitivity to food quality, taste and purity issues.
Technology: Process-verified and source-verified
integrated systems are the key to meeting beef industry challenges.
How are you faring in this new marketplace? Beeftrak can help
you manage your assets, make improvements and stay profitable –
click on your sector to find out more.
|
