Viewtrak Restores Consumer Confidence in Food Today's
consumer demands food products that are of high quality and
consistency, are safe to eat and have been produced in a responsible
and environmentally sustainable manner. There is a growing
requirement in international and domestic markets for source
verification, substantiation of production practices and traceability
to confirm food safety and quality. The beef cattle industry
offers an immediate opportunity for implementation of food-source
verification programs as a result of global consumer concern.
The founders of Viewtrak Technologies Inc. are ready to deliver
a reliable, easy-to-use system that addresses consumer concerns
and delivers value to every segment of the beef cattle industry.
The Market Industry stakeholder
groups benefiting from individual animal tracking and information
feedback systems include:
- Consumers of beef products - greater confidence
in safety and quality of beef supply
- Primary Producers - improved production practices
based on timely use of information
- Cattle Feeders - improved operating efficiencies
- Packing Plants - improved delivery of high quality
products and better access to supplies
- Retailers - higher confidence in products for
consumers; building of brand awareness
- Financial Institutions - improved reporting and
collateralization of assets
- Feed Companies - improved feedback on product
performance and audit trail
- Pharmaceutical Manufacturers - data mining for
product efficacy and trace-back
- Veterinarians - expansion of consultative practice
based on data interpretation
- Universities - improved access to animals and
data pools for research purposes
- Government - improved ability to respond to consumer
demands and trade questions
- Livestock Inspection Services (LIS) - more efficient
inspection and owner verification process
- Grading Agencies - feedback mechanism for grading
information into the industry
- Cattle Brokers - value-added capability for market
analysis
- Commodity Exchanges - more accurate industry
information available
- Cattle Equipment/Service Industry - better operational
efficiencies based upon demand requirements
- Technology Providers - increased penetration
of data collection technology into industry sector
The Product Viewtrak
Technologies Inc. is the information platform that
will be central to product differentiation, product branding,
product verification, product marketing and consumer confidence
in the beef component of their food supply. Viewtrak's Beeftrak
system will succeed because it incorporates the three elements
required for successful delivery of traceability and food
source verification:
- Unique animal identifier - Beeftrak uses
radio-frequency (RF) barcode, machine- or human-readable
permanent tags
- Interface / Device for Information Collection -
Beeftrak uses handheld or stationary scanners, interfaces
with existing information systems and allows manual data
input
- Information Management System - Beeftrak
is an Internet-based ASP system that is accessible via any
web browser
Viewtrak Technologies Inc. will deliver a set
of services to the beef cattle industry that will create additional
consumer demand for beef products and support value-oriented
beef cattle production. Data collection, interpretation and
feedback to participants within the beef industry value chain
will result in a value-added consumer-oriented production
process. These include:
- Herd inventory reports
- Herd productivity reports
- Herd management reports
- Production traceback reports
- Projected marketing reports
- Inventory valuation reports
- Individual lifetime animal history report
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