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Mission Statement

 

Viewtrak Technologies Inc. will deliver on its vision of integrated food source verification, management and marketing from producer to consumer by:

  • responding to consumer marketplace demand for foodstuffs of known origin and production practices, beginning in the beef cattle industry
  • capitalizing on the opportunity provided by unique, lifetime, permanent animal identification
  • utilization of existing and emerging technologies to collect, store and transfer information between industry segments in the beef cattle business
  • delivering value to industry stakeholders beyond what has been historically available and considered possible
  • creating an eMarketplace to facilitate the marketing of products with the attributes of source and production verification specific to market demands