VIEWTRAK TECHNOLOGIES INC. ANNOUNCES DEVELOPMENT AGREEMENT WITH CHINESE COMPANY
Viewtrak Technologies Inc. announces development agreement with Shuanghui Industry Group.October 23, 2008 Edmonton, Alberta Canada, October 21, 2008 - Viewtrak Technologies Inc., today announced that it
has executed an extended development agreement with Shuanghui Industry Group (Luohe, Henan Province, Peoples Republic of China).
Shuanghui
is the largest meat processor in China with 45,000 employees and sales in
excess of CDN $6 billion.
“This
agreement stems from 3 ½ years of success working with Shuanghui in the area of
individual animal data collection” stated Jake Burlet, Viewtrak President and
CEO. “Viewtrak’s technology solutions have delivered as promised in the
Chinese environment as they have in other geographies and markets around the globe”,
Burlet went on to say. “The same issues face livestock producers the world
over; increasing costs of production and labor coupled with food safety
regulatory requirements are making it more difficult to compete.
Sustainability must come from value added livestock production”.
The
Development Agreement was signed at the Canadian Embassy’s Alberta/China office
in Beijing in the presence of Honorable George Groeneveld, Minister of
Agriculture and Rural Development, Government of Alberta. Minister Groeneveld
is currently on a trade mission to Asia promoting increased trade with China, Hong Kong and Japan. A key component of the mission is introducing Canadian trading
partners to Alberta’s newly formed Alberta Livestock and Meat Strategy.
The
Development Agreement between Shuanghui and Viewtrak is to expand Shuanghui’s
data collection capabilities across their pork supply chain. Viewtrak supplies
IT infrastructure (software and hardware) which allows Shuanghui to capture
value added information for each animal that is produced and processed. The
data collected, which includes carcass quality and value information as well as
veterinary health data, is shared with producers. Shuanghui has a positive
working relationship with all of its suppliers as collectively they strive to
continuously improve their product to meet market demands. “Food safety and
food quality is as important an initiative in China as it is in other
countries” stated Mr. Zhijun Yang, Director Shuanghui Industry Group.
Minister
Groeneveld commented that the relationship between Shuanghui and Viewtrak is an
excellent example of how Alberta and Chinese businesses can co-operate for
mutual benefit. The minister stated that Viewtrak’s world class technology for
livestock supply chain information gathering and management aligns well with Alberta’s direction for establishing value added livestock production.
About Viewtrak Technologies Inc.
Viewtrak Technologies Inc. provides source
verification, traceability and information management services to the agribusiness
sector. These services are in response to domestic and global marketplace
demand for foodstuffs of known origin and production practices. By leveraging
animal identification and information management to add value for livestock
producers, Viewtrak captures lost opportunities and efficiencies. Viewtrak systems
provide for additional value creation across the supply chain by delivering
source verification and traceability information to support retail product claims
for domestic and international markets. Viewtrak has customers across Canada, United States, Mexico, China, United Kingdom and New Zealand.
For
more information, please contact:
Dr. J.F. (Jake) Burlet, DVM, MBA
President and CEO
Viewtrak Technologies Inc.
(780) 456-2207
jburlet@viewtrak.com
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