Shineway Industries selects Viewtrak system
China's largest pork producer to use PG100October 24, 2004 Edmonton, Alberta. Shineway Group of Luohe, China, has executed an agreement with Viewtrak to implement Viewtrak’s individual animal data management technology in Shineway’s 13 hog slaughtering plants. Shineway slaughtered in excess of 10,000,000 hogs in 2003 and is on target for 15,000,000 hogs by 2005.
"Viewtrak is excited to have had its products and technology selected by Shineway to assist in their development of computerized information management and electronic business," says Dr. Jake Burlet, President and CEO of Viewtrak.
With a focus on agribusiness and revenues in excess of CAD $2 billion/year, Shineway is on target to become the world’s largest hog processor by 2008. In addition to serving the Chinese market, Shineway operations export to Japan, Singapore, Philippines and Russia.
Viewtrak and Shineway have undertaken a large-scale project to compare Chinese hog carcasses to North American standards using Viewtrak technology. Upon completion of the project, Shineway will be implementing Viewtrak’s individual animal data management technology in its existing slaughter plants as well as incorporating Viewtrak technology in seven new plants to be constructed.
"China’s rapidly developing economy is fueling an increased demand for meat products that are both safe and wholesome. Viewtrak’s technology allows Shineway to have world-class information management and to use this information to aggressively grow their domestic and export markets," says Burlet. "Shineway has witnessed the damage done to agricultural industries in other parts of the world due to conditions such as Mad Cow disease."
Individual animal information is considered crucial by Shineway in protecting its business interests" adds Burlet. Shineway Group includes feed manufacturing, animal breeding, slaughtering, meat processing, retail grocery outlets and bio-pharmeutical operations.
About Viewtrak Technologies Inc.
Viewtrak Technologies Inc. provides source verification, traceability and information management services to the agricultural sector. Viewtrak technology effectively manages information from farm of origin through slaughtering.
For more information, please contact:
Dr. Jake Burlet President & CEO (780) 456-2207 (office) jburlet@viewtrak.com www.viewtrak.com
Jennifer Lau Shineway Group (Canadian Contact) (416) 873 8798
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